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Social Media and Why I’m Happy Stepping Back to Grow My Business

social media marketing

Written by Gill Washington

7th September 2021

Social Media – Love it or hate it?

Social Media – Love it or hate it, it is a big part of our lives. I’m always fascinated when people say they don’t use it. I recently saw a video of actor Cillian Murphy saying he is too old to be on it. He’s about 15 years younger than me, so I must be positively past it, haha.

For the last two months, I have hardly beeon on social media at all. That also meant I got a break from the treadmill of contstant content creation in Canva. It has been both relaxing and enlightening.

I have been posting on social media since before it was really even a thing. And I have been sharing memes since before the word was commonly used to describe images on the internet. In 1997 I created my first website and started a group to go along with it. And ever since then I have been sharing social content pretty much on a daily basis.

Taking A Break

Recently it has become tedious, and I felt had lost its impact. So many people are sharing so much. The joy had gone out of it for me, and I decided to take a break and focus on my own mindset and my mental and physical health. I am so glad that I did.

During this break, I discovered a workshop by Leonie Dawson called Marketing Without Social Media Leonie shares 150 ways to market your business without social media.

This workshop helped me to see I don’t need to be constantly churning out content to grow a successful business. I’m not going to be giving up social media completely, but neither am I going to go back to spending the vast amount of time I was doing previously.

Check it out here. This is an affiliate link, so I will receive a small payment if you purchase the workshop using it. However, I only recommend it because it has helped me enormously and may help you too, even if you are not yet ready to leave social media. At least you will get 150 other marketing ideas.

Warning: Leonie swears a lot, so if you would be offended by that, the course won’t be right for you.

Content Creation and Social Media

I spend a lot of time creating social media content, but to be honest most of my clients come from word of mouth or are returning clients or find me via my website or online directories. The amount of return I get from social media is totally out of line with the amount of time I spend on it, both creating and engaging with others.

I have decided that moving forward I am going to be creating at least one piece of long form content per week, and at the moment this will be a blog post. This is something I have been neglecting because of the time spent on social media. For the moment I will share on Instagram and my Facebook page quotes or snippets from the blog post and direct people there. Concentrating on building my email list is also a priority, which I have been neglecting. I will keep reviewing all of this. It’s possible I may start another group at some point down the line, but first I want to spend some time creating other valuable content.

Personal or Business?

Something I experimented with over the last year or so was opening up my personal Facebook profile to people I didn’t know personally. I followed a couple of coaches who recommended adding people as friends who were ideal clients or potential good connections.

I have always kept my personal profile just that – personal. I have always kept my number of friends very low, about 150. I have added people I have met online in groups or forums, but the vast majority I knew in real life.

The experiment didn’t work for me. Some days I was getting up to 50 friend requests. Many of these people I had never met or heard of, and virtually none of them interacted with anything I posted. My feed became flooded with business posts, I was receiving up to 10 invitations to join groups per day. Many of them were not relevant to me at all. Many of them were from people who added me as a friend and immediately sent an invite to their group. Grrrr. This isn’t a good way to build a group, but that is a post for another day.

I have set my profile so that only friends of friends can send me a friend request. I removed a lot of people and am working on removing more who show no interest in me or my work. Don’t be afraid to reclaim your personal profile if you have done the same thing.

Quality or Quantity?

One of the things that helped me decide it was right to step back was a post on Instagram. The guy asked what was most important, quality or quantity. His answer was that quantity was more important. You should post three times every day. He was not advocating rubbish posts but said to aim for good enough.

As a recovered perfectionist, I have long since let go of needing things to be perfect. But I don’t want to be churning out mediocre content just to get more followers. People who follow mediocre content are not likely to be your ideal client.

This guy has over 200k followers, and I like a lot of his posts. But number of followers is not the only thing that matters. Personally, I don’t want to get to the point where lots of people are commenting and asking questions and I am ignoring them because I don’t have time to respond. What do you think about this? Does quantity matter more than quality? Drop me a line and let me know.

Getting Back To Work

I have to say I have really enjoyed my break. It’s been lovely spending time with my grandchildren.

Going for longer walks with the dogs.

Reading books I have been meaning to read for ages.

Watching videos for inspiration.

Now it’s time to get back to work.

Mindful Mindset

Something I have thought a lot about during my downtime is how important mindfulness is to mindset.

It’s something I’ve always used in my work, but realise I need to put more of an emphasis on it.

I’ve been reading and listening to mindfulness books.

Meditating.

Journaling.

Doing lots of breathwork.

It all helps to keep my mindset positive and focused on success.

How is your mindset as we approach the final quarter of the year?

If you would like to have an informal, no pressure chat about how I can help you with your mindset, book a free 15 minute discovery call.

Until next time, stay mindful and keep positive

Gill

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